Hi there I’m Nicola, the scribbler behind this reflective blog and a current second year undergraduate with Dublin’s Institute of Technology. Pleased to meet you! As part of our Marketing Planning module we as students were encouraged to keep a blog and online journal in order to monitor our group progress, keep up to date with industry news and fine-tune our content creational skills. Feel free to have a browse, comment and share any content that may interest you, you can also follow me on LinkedIn via the profile badge on the right should you wish to have a chat. I’m pretty diligent with answering my mail I promise!